What does a customer see after they submit a form?

For most forms, by default customers will be redirected to the store's account page after submitting a form. However, there are some powerful settings in the app that allow you to control the URL that is used when redirecting customers after they submit the form. Learn more about some popular ways to control form redirects below.

Note: You also have the option to show customers a confirmation message on the form instead of redirecting to another page. Learn more using this help article.

Method 1 - Form Settings

Set a redirect URL via form settings

To set a global redirect URL for a form, click on the Settings tab within the form builder.

In the 'Redirect options' section, you'll find an option for managing the 'Submission redirect URL'. As mentioned above, the default is /account. You can enter a new URL into the field, or you can check the box for 'Go to previous page', which will redirect customers to the previous page they were on before submitting the form.

Method 2 - Form Rules

Create conditional redirect URL via form rules

In the Rules tab of the form builder, you can redirect customers to different URLs based on certain conditions you define. For example, you can redirect all customers who select "female" as their gender to a collection specifically for women:

For advanced use-cases: Make the redirect URL dynamic with data column variables

You can even use data column variables to utilize customer data in the redirect URL, as shown in the screenshot below. Learn more about data column variables using this help article.


  • "/account" is an example of a "relative" URL path, which is used when linking to another page on your Shopify website. You can also use an "absolute" URL path like https://heliumdev.com/apps in order to link to an external site. Learn more about URL best practices using this help article.

  • Form rules used to create conditional URL redirects are available on the app's Pro and Advanced plans. If you're on Basic you can manage your plan below: 

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